Four hours to answer a lead became under two minutes.
The problem was the wait.
Inquiries arrived from listing portals into an inbox. Whoever saw one first responded, if they were free. In practice that meant hours, and in this market the first firm to call is usually the firm that gets the client.
The second problem was what happened after contact. Referrals to attorneys were made from memory and personal relationships, which meant they were slow, uneven, and impossible to measure.
What we built.
Capture
Every channel writes to one lead record: portal inquiries, site forms, and calls, with the source kept so nobody has to guess where a lead came from.
Routing
Assignment by availability and case type, with a first response going out immediately and a person paged if the lead is not picked up inside the window.
Referral network
Outreach to attorney firms, tracked in the same system, with follow-up sequences and a record of who accepted, declined, or went quiet.
Measurement
Response time recorded per lead, per person, so the number on this page is something the team can see moving rather than an estimate.
Lead intake, assignment, response, and follow-up moving through one system.
Working real estate office late afternoon: a chair turns, a phone is lifted, light moves across desks. Documentary, no faces in focus.
Run the speed-to-lead simulator.
Both figures come from Flipur's own records in the system we built, measured against the period before it went live.
Reserved for Flipur.
Published once the client has approved the wordingHow long do your leads wait?
Most firms cannot answer that question, which is usually the first thing worth fixing.